QR Codes (Quick Response Codes) are two-dimensional bar codes that contain alphanumeric text and often direct users to URLs where they can learn more information about a product, service, object or place. QR Codes were created by a Japanese company in 1994 to help track inventory levels and have since transformed into a new and creative tactic utilized by marketers around the globe. The codes represent considerably more data than one-dimensional barcodes and are decoded using software commonly found on camera phones. This practice is referred to as “mobile tagging” (watch video above).
How do I Use QR Codes?
Install a free QR Code reader for your mobile phone.
Using the reader software, take a photo of the QR Code.
Enjoy the experience.
How do I Download a QR Code Reader on my Phone?
Go to your phone’s application store and download a QR code reading application for your phone. Certain applications work more reliably with certain phones. (QR app for iPhone, Barcode Scanner for Droid). To check compatibility for your phone, you can go to: http://get.beetag.com or http://reader.kaywa.com. Your phone must have a camera and Internet service through your cell phone provider.
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